HeadsUp
HeadsUp is the San Rafael, CA education foundation. Their mission is to bring critical enrichment and support programs to local, public, K-12 schools, in order to provide equitable opportunities for all students and build community district wide.
As a 10-year member of the HeadsUp board, I updated the visual brand and provided creative direction and graphic design for all events and communications.
HeadsUp Rockin’Run was a lapathon fundraiser which began as Run for Reading, to help fund libraries, and evolved into Rockin’Run, to benefit music programs.
Each student received an envelope where they could record pledged donations, and a t-shirt to run in (with a place to record their completed laps). Branded water bottles served as prizes for highest earners. The logo image changed every year in order to generate interest and enthusiasm.
In total the lapathon event ran for 10 years and generated over a million dollars in donations for the schools.
HeadsUp Carnival brings together every school in San Rafael for an event celebrating public education and the community that supports it. With dancing mascots, marching bands, face-painting, and candied apples, there is something for everyone to enjoy at this annual fundraising event.
